Meet Rhys.

I started my career in South Africa, studying marketing in Cape Town before spending a decade managing and building a franchise network and eventually co-founding a PropTech SaaS business. Building a technology company from the ground up, in a market that demands resourcefulness over process, taught me that every operational decision has a direct commercial consequence. It's a lesson that has shaped everything since.

I joined Brace in February 2022 as an Account Manager before moving into the Operations Manager role, where I now oversee how work flows across the full marketing spectrum. My job is making sure the engine runs with the right processes, the right tools, and the right people working in the right order. With my main focus being Marketing Operations, I spend a lot of time aligning marketing strategy with actual delivery. Luckily, my role allows me to extend this focus to our customers as well.

Beyond the day-to-day, I'm genuinely fascinated by what AI and automation are doing to the way businesses operate and market themselves. I spend a significant amount of time investigating and building AI products through the lens of genuine operational advantage. That hands-on curiosity feeds directly into the work I do at Brace, both in how we run the agency and in how we help clients stay ahead of a rapidly shifting digital landscape.

I hold an IMM Diploma in Marketing and a Certificate in Retail Management from UNISA. I am currently completing an MBA at the University of Gloucestershire.