How Brace Helped Ashstep Surveys Launch With Credibility
Ashstep Surveys is an independent commercial building surveying and property consultancy based in Cheltenham, led by Ashleigh Stephens. It provides building surveys, dilapidations, schedules of condition, project management and drone surveys to property owners, investors and developers across Gloucestershire and the South West.
The Challenge
Ashstep Surveys was a new consultancy, but the experience behind it was anything but new.
After almost two decades in senior surveying roles, Ashleigh Stephens set out independently to offer clients a more personal alternative to larger commercial property practices. Starting a new business meant starting its online presence from the ground up.
Ashstep needed a website that would establish credibility quickly, communicate the breadth of its expertise and give property owners, investors and developers the confidence to get in touch. The site also needed to make an experienced surveyor easy to find, easy to understand and simple to instruct.
How We Did It
We began by getting clear on what would make Ashstep different. The opportunity was not to make a new consultancy look like a large corporate practice. It was to position Ashstep around the senior experience, personal service and direct client relationships that larger firms can struggle to offer.
Positioning A New Consultancy
- Positioned Ashstep as an experienced, senior-led alternative to larger commercial surveying practices
- Built the website around Ashleigh's expertise and personal involvement
- Created a professional digital presence that gives a new business immediate credibility
- Used clear, confident messaging to explain who Ashstep helps and why clients should choose it
Building Visibility Into The Structure
- Created dedicated pages for building surveys, dilapidations, schedules of condition, project management and drone surveys
- Organised the site around the services potential clients are actively looking for
- Built a clear foundation for future organic search activity
- Used Ashleigh's professional experience and RICS and CIOB credentials to strengthen trust
Making It Easy To Enquire
- Added clear routes to arrange a consultation, request a quote or call directly
- Placed relevant calls to action throughout the service pages
- Kept forms straightforward so potential clients can take the next step without unnecessary friction
- Included source tracking within the enquiry form, including AI search, so Ashstep can understand where new opportunities begin
The Results.
Ashstep Surveys launched with a website that gives the new consultancy the authority and professionalism needed to compete for commercial instructions.
Its services are clearly organised, Ashleigh’s experience is central to the story and potential clients can quickly understand how Ashstep can help.
The site also gives the business a strong platform for future growth. Dedicated service pages support search visibility, clear enquiry routes make action easier and lead-source tracking will help Ashstep understand which channels are creating opportunities from the beginning.
For a new consultancy, the website does more than introduce the business. It gives Ashstep a credible place in the market.
Start Your Website ProjectThe Brace Team
A small, senior team delivered the website end to end, from strategy and structure through to design, build and launch.
Want Results Like These?
Your success is our success.
Related Case Studies
The New Club
We developed a bespoke event and reservation management platform, built specifically around the client's requirements. Rather than relying on a generic events plugin, we created a standalone application that integrates with the client's existing WordPress website and membership system. The platform was designed with simplicity at its core, creating an easy-to-use experience for both administrators and members.
View Case Study
Allstone Group
+99.6%
Speedy Skips organic revenue
+104%
Speedy Skips Google Ads value
Eleven Builders
Eleven Builders operates at the premium end of the residential construction market. Its clients are making significant investments in their homes, while referring architects need to know that the contractor they recommend will protect the quality of their design and the trust of their client. The website needed to meet those expectations. It had to reflect the quality of Eleven Builders' work, showcase completed projects properly and communicate the care behind every build. Most importantly, it needed to give both homeowners and architects the confidence to begin a conversation.
View Case Study
ElecMech
ElecMech had a substantial body of work across multiple sectors and some of the UK's best-known sites. Its experience included projects connected to Battersea Power Station, Waitrose and Sky TV, but the scale and variety of that work needed to be organised into a clear digital story. The website had to explain ElecMech's fully integrated approach, demonstrate its experience across specialist sectors and make a complex service offering easier to understand. It also needed to give prospective clients confidence that ElecMech had the experience, people and technical capability to deliver larger and more demanding projects.
View Case Study