Meet Mitch.

Mitch brings more than just finance and technology experience to Brace. Having spent nearly two decades building Brace alongside his brother Nick, while also owning and operating businesses across technology, property, landscaping, retail and other sectors for the last 45, he brings a broad commercial perspective to the decisions we make for both Brace and our clients.

That hands-on experience means Mitch tends to look at marketing and technology through the eyes of a business owner. He understands that ultimately an investment has to do something useful: generate opportunities, improve efficiency, solve a problem, reduce cost or create measurable commercial value.

At Brace, Mitch oversees the financial health of the business and its technical direction. An early adopter by nature, he is constantly exploring new technology, AI and systems, but combines that curiosity with a healthy dose of commercial reality. The aim isn't to chase every new tool or trend; it's to identify the ones that can genuinely make a business better.

Having worked across businesses of very different sizes and sectors, Mitch is particularly good at seeing the bigger picture, connecting finance, operations, technology and marketing rather than treating them as separate disciplines.

His approach is straightforward: understand the business, challenge the assumptions, look at the numbers and concentrate on what will actually make a difference.