Meet Kenji.

My background started in web development, building and managing WordPress websites for businesses across different industries. Over time, that naturally evolved into SEO, analytics, paid media, and conversion optimisation as I became more focused on understanding what actually drives visibility, enquiries, and business growth online.

Today, my work centres around helping businesses improve their digital performance through a combination of technical SEO, search intent analysis, website optimisation, paid media, and user journey improvements. I enjoy identifying gaps that are holding websites back, whether that’s technical issues, weak site structure, missed keyword opportunities, poor conversion flow, or content that doesn’t properly align with how people search.

Over the years, I’ve worked across South Africa, the UK, Australia, and international markets in industries including healthcare, finance, iGaming, eCommerce, and service-based businesses. This has included working on SEO and digital marketing strategies for major international brands such as PartyCasino, bwin, Ladbrokes, Coral, Foxy Bingo, BetVictor, Forex.com, and City Index across multiple regions and languages.

A large part of my approach comes from understanding the bigger picture behind performance. Rankings alone don’t mean much if websites are not converting properly or attracting the wrong audience. Because of that, I spend a lot of time analysing user behaviour, search intent, competitor positioning, and customer journeys to understand where the strongest opportunities sit and what changes will have the biggest impact.

I’m particularly interested in technical SEO, semantic search, AI search visibility, analytics, and how search behaviour continues to evolve. I also enjoy working closely with clients and internal teams to build practical strategies that are clear, measurable, and aligned with real business goals.