Meet Joshua.

My background was in design and web, and somewhere along the way the two worlds started to overlap. Once I began exploring how a site performed rather than just how it looked, I was hooked. That curiosity led me to Brace, where I joined to specialise in search and haven't looked back since.

Since then, I've built up experience working with a wide range of clients, from local businesses to national brands, and across both B2B and B2C. My design background has given me a different lens on the work, understanding how user experience and search marketing connect in ways that aren't always obvious. Over time, my role has grown to include PPC alongside SEO, and having a handle on both means I can help clients think about search visibility as a whole, rather than in isolation.

More recently, we’ve been focused on the role AI is playing in search and how it's changing the way people discover and buy. It's one of the more exciting shifts I've seen in the industry, and it's something I'm applying with clients day to day.

At the core of it, I enjoy helping clients see real growth from their search marketing, understanding where they are, where they want to be, and finding the clearest route between the two.