How Brace Helped FLI Structures Grow Conversions By 322% With National SEO
7
New top-of-page-one national rankings for key industry terms
5
Additional national keywords ranking on page one
+322%
Increase in conversions from stronger search visibility
FLI Structures design and supply screw piles and foundation solutions for infrastructure projects across the UK, working with sectors that include telecoms, rail, energy, highways and water.
The Challenge
FLI Structures work in a competitive space, selling into demanding sectors where search visibility can be the difference between being found and being missed.
Their competitors were ranking for the terms that mattered, and FLI were not seeing the national visibility their offer deserved. They came to Brace wanting to close that gap, and to do it quickly.
How We Did It
We built a focused national SEO strategy around the search terms that carry real commercial weight in FLI's sectors. Rather than chasing volume for its own sake, we went after the keywords their buyers actually use, and set about earning page-one visibility for them.
Targeted The Terms That Matter
- Researched the national search terms buyers use across FLI’s sectors
- Prioritised keywords with genuine commercial intent over vanity volume
- Mapped each priority term to the right page on the site
Strengthened The Pages And The Foundations
- Optimised sector and service pages so they were relevant and competitive for their target terms
- Improved the technical and on-page signals that help pages rank
- Built topical relevance across the site to support the priority pages
Turned Visibility Into Enquiries
- Tracked rankings closely and refined as pages climbed
- Made sure higher visibility fed into a clear path to enquiry
- Kept optimising so the gains held and grew
The Results.
In just six months the picture changed. FLI Structures earned 7 new top-of-page-one national rankings for key industry terms, with a further 5 national keywords climbing onto page one.
That visibility did what it is supposed to do. Conversions rose by 322%, turning a stronger search presence into real enquiries and putting FLI ahead of the competitors who had been sitting above them.
Six months is a short window for national SEO, and the pace of the gains reflects how focused the strategy was.
Get In Touch TodayThe Brace Team
A small, senior team ran the account end to end, from strategy through to hands-on optimisation and reporting.
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